How to be confident in the existence of a market for your business idea
Do you have a great business idea to create a completely new product or service? Moreover, you have no doubt that this is exactly what people need today? And what…

Continue reading →

One exact action. Lever arm
Man of great effort We appreciate only what we get by great efforts - this is what the Swiss businessman and writer Rolf Dobelli tells in his book “The Territory…

Continue reading →

Robots for the sales department
Your sales funnel can be powerful. You have packed your site, pay targeting, directors and other marketers. But if the sales department works as a reference and merges customers -…

Continue reading →

should support your

Targeting against context. What to choose in pursuit of sales?
Targeted advertising in the social network, it would seem, what could be more effective? Everybody knows everything and knows how. However, questions still remain: why are performance better than context…

...

Finance and their romances
Did you, as the owner (or owner) of a business, suddenly find out that “by tomorrow” you need to pay a large amount of money (hundreds or even thousands of…

...

Staff recruitment in the restaurant - chef
The kitchen is considered the heart of any restaurant or cafe. And a chef is a person who makes this heart beat faster. In Russia, before the revolution, if high-ranking…

...

Marketing in a falling market
The market has fallen many times. The crisis is not a new phenomenon. Every strong political upheaval in the last few hundred years, every war, a change of government and…

...