How to be confident in the existence of a market for your business idea
Do you have a great business idea to create a completely new product or service? Moreover, you have no doubt that this is exactly what people need today? And what…

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How to open a charitable foundation
Charitable Foundation (BF) is an NPO, that is, a non-profit organization that is created to help children, the disabled, and others in need. It can be public and private. Today…

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Leader in slavery in accounting
Some time ago, in an interview with one of the most educated accountants in Moscow, I heard an exact statement of the purpose of the accounting system (not accountants) in…

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One exact action. Lever arm
Man of great effort We appreciate only what we get by great efforts - this is what the Swiss businessman and writer Rolf Dobelli tells in his book “The Territory…

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Targeting against context. What to choose in pursuit of sales?
Targeted advertising in the social network, it would seem, what could be more effective? Everybody knows everything and knows how. However, questions still remain: why are performance better than context…

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Targeting against context. What to choose in pursuit of sales?
Targeted advertising in the social network, it would seem, what could be more effective? Everybody knows everything and knows how. However, questions still remain: why are performance better than context…

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