Great ideas for business
Who can deny that Richard Branson, Steve Jobs, Mark Zuckerberg or Bill Gates had great ideas that helped solve problems and made people's lives easier and more enjoyable? In business,…

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7 mistakes of the entrepreneur: who is to blame and what to do?
Why do some grow and others not? Why does small business remain small, and dreams of big business remain empty dreams? We have been observing entrepreneurs for many years and…

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Individual entrepreneurship vs. partnership
Novice entrepreneurs can choose: in partnership with someone or independently create an enterprise for them. Let's look at these two options for creating a business in comparison. When you start…

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Budgeting as a financial planning tool
Many are in a state of insolvency of the enterprise. Some people know this very well (even sometimes, too well). Some do not know about their condition, and this is…

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Be different or die
Over the past few years I have worked with hundreds of enterprises. I communicated with the owners, analyzed marketing weaknesses, helped me work through sales funnels. Almost every business owner…

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Targeting against context. What to choose in pursuit of sales?
Targeted advertising in the social network, it would seem, what could be more effective? Everybody knows everything and knows how. However, questions still remain: why are performance better than context…

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