Robots for the sales department
Your sales funnel can be powerful. You have packed your site, pay targeting, directors and other marketers. But if the sales department works as a reference and merges customers – all for nothing. To increase the conversion rate, use sales robots.
A robot is a program. He does not need to pay a salary, he works more efficiently and 24 hours a day. 1 time set up and running for 3 years. With robots it is easy to predict the result. Why do you need it?
Predictive calling: up to 300 calls from the manager
If the manager makes 100 calls a day and spends only 1 extra minute with each contact, not for communicating with the client (for example, he is looking for a contact, filling out a card, etc.), then he spends an hour and a half an hour or almost 4 working days per month. This theory – in practice, everything is much worse.
With a mass call, the loss of every minute is critical for any untargeted action.
To optimize time, use predictive dialing – a technology that calls the base and automatically connects the manager with the next contact.
It works like this:
Download customer base to the system.
Customize customer response options.
Register a script memo.
Customize the script.
Take the manager, turn on the predictive call.
The system itself connects the manager with the contact. After communication, he puts down the result of the conversation (application, refusal, etc.), saves it, and the system itself dials the next number. The manager is fully focused on his function – on the process of communication and negotiation.
Pinging tool:
reduces the number of iterations;
allows you to concentrate on a conversation with a client;
does not allow to go to the next contact until the manager chooses the answer option;
increases the production manager.
To organize the work of the sales department, you can use the service Speed Dial. Each of your managers will be able to make up to 300 calls per day. The service provides integration with CRM: amoCRM, 1C, Bitrix24 – leads will be sent to CRM automatically.
Car calls: 10-15 thousand calls per minute
Auto Call is a service that sends audio messages to your customer base. He will make a mass call in a short time, take actions depending on the client’s response, and you can sell more without expanding the sales department.
When do I need car calls?
Car call services allow for a short time to bring your offer to a large number of potential or real customers. For example:
inform customers about promotions;
send a notification after the application or change of status in CRM;
Offer an offer to customers who have stopped working with you;
congratulate customers on holidays or birthday.
Auto call allows you to make 10-15 thousand calls per minute.
You can configure different options for action depending on the response of clients – to connect the client with the manager, send SMS or add to the black list. Services provide statistics – you can collect and analyze customer responses.
How to set it up?
Identify the base segment. For example, you have found that you have 1000 contacts with CRM client status in CRM. Formulate an offer for this particular base segment. For example, a bonus is valid for you, and up to N month delivery is free.
Below is a script template for auto dialing.
Opening
Good day! My name is Alexander, I represent the company “ModulTron”.
Why call
You have contacted our company on the acquisition of a country house, cabins or bathhouses.
Offer with deadline or restriction
I hasten to inform you about our spring promotion: the house 6 × 4.5, together with the insulation, finishing and assembly on the plot, now costs 129,000 instead of 159,000. The promotion is valid until April 15th.
Closing and options
If you are interested in the proposal and you want to know the details:
Click 1 if you’re interested. Press 2 – and we will not bother you again. Thanks for attention!
Record a voice message – this is a built-in function in the services for setting up car calls. After recording, determine the action to be taken by the client.
Option one – immediately after the positive action of the client, the service connects the client with a live manager, who is already “squeezing” him and closing it for a deal.
The second option is sms. For example, like this: “If you are interested in a bonus, press 1 – and we will send you an SMS with a promotional code”. This option with SMS is especially good if you do not have the time or the opportunity to handle a large influx of incoming clients.
Before launching the auto call, be sure to prepare your sales department – a large influx of incoming messages awaits you. First, people who could not pick up the phone will call back. Secondly, part of the interested audience will call back to ask questions to the live manager.
Another very important point – car calls are not suitable for the B2B segment. Such sales require the participation of decision makers in a company /
