Clothing store
Often, start-up entrepreneurs who want to open a clothing store, make a number of classic mistakes that lead to significant financial losses and even the closure of a business that…

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Be different or die
Over the past few years I have worked with hundreds of enterprises. I communicated with the owners, analyzed marketing weaknesses, helped me work through sales funnels. Almost every business owner…

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Marketing in a falling market
The market has fallen many times. The crisis is not a new phenomenon. Every strong political upheaval in the last few hundred years, every war, a change of government and…

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Targeting against context. What to choose in pursuit of sales?
Targeted advertising in the social network, it would seem, what could be more effective? Everybody knows everything and knows how. However, questions still remain: why are performance better than context…

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As a businessman to leave the operating system and not engage in micromanagement
The rules of how a businessman to stop doing stupid OSes, and to make a much more valuable contribution to the development of his business, have been known since 1951.…

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What does a business work for and where is the main limitation of profit in retail?
Before we talk about what needs to be done to better manage retail inventory, let's agree on a common understanding of the purpose of any business. Not just retail, but…

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We deserve trust or how to properly present your product
To deserve trust means to inform your clients about your products and services and bring to understanding just such amount of information after which the client can say with confidence:…

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