One exact action. Lever arm
Man of great effort
We appreciate only what we get by great efforts – this is what the Swiss businessman and writer Rolf Dobelli tells in his book “The Territory of Errors”.
To explain this phenomenon, they even invented the term effort justification – the justification of excessive efforts. It works this way: after we have spent a lot of time and energy on achieving the goal, we definitely need to convince ourselves that the efforts were not in vain. Even if the result is lower than we expected.
That is why we are convinced that only a large number of actions will lead to an outstanding result. Only by suffering, only by efforts, can one achieve the goal – some of these thoughts have been broadcast to us since childhood. So, this is not true. More gestures – more defocusing.
The secret is to make an enchanting result in one exact action. Find an action, repeat it N times, exhaust and proceed to the next one. His name is a lever.
The goal of this article is to change the paradigm of your thinking and help you find your own exact action. One thing.
Yes it is possible. Yes, we checked.
Click on the button – you will get the result
Remember the physics lesson in the 7th grade. The lever is the simplest mechanism that allows a smaller force to balance a large one.
In business, a lever is one exact action that, with a minimum of effort, gives the maximum result.
You focus only on what works, and do not get distracted by the superfluous. The lever is the shortest path to the goal, to point B and the cherished artifact. And on this path you should be easy.
There is always a lever – for any person, in any business, in any situation. Someone masterfully writes advertising texts, someone “closes” for sale in one phrase, and someone knows how to get contacts out of the ground and book the Olympic for a couple of hours.
We know what you thought: everyone has it, but I don’t. Again not true. You just do not see it yet – and the time has come to take a closer look. Look for the “bottleneck” of your business, where you lose most of your money. This may be an unfinished product, a small number of responses from customers, useless sales scripts, antediluvian site or inappropriate expenses.
Signs of a lever:
1. It can be repeated.
2. It can be measured.
3. It must be exhausted.
This is not a one-time action, but one that can be multiplied by N times. The lever always has quantitative indicators. Any action will sooner or later exhaust itself, it will be a signal to search for a new lever.
What is the key action is right for you? We tell what levers are and how to use them.
Four types of levers
Lever # 1: Testing
This lever is equally suitable for beginner businessmen who are just looking for their product, and for experienced entrepreneurs who are not comfortable with their current product (for example, it is not very marginal). We will analyze both situations.
If you only come to what you would like to do, find out which niche is best for you. The more ideas / niches you test, the statistically higher the probability of a successful result. It is unreasonable to concentrate your efforts on one single idea and test it for two months of life. Not the fact that she shoot. Your task is to try and not be afraid of failure.
Set a specific task with a visible result. Mark the term. For example, test 10 niches in the next 2 months and get 10 applications (leads) or earn 30 thousand rubles from each of them.
Measure the result in money. Determine the amount that is comfortable for you: it should not be too small, but also not very large. Reflect on the figure, imagine that you have already reached it. Have a feeling of victory? If yes, then everything turned out, feel free to set a goal and win.
Detailed instructions for testing niches can be found in the article “Choosing a niche”.
Your business is sustainable, but you feel the potential in new products, test them! The result may be a find of an easily sold product from which you can extract more profit. Just a few simple repetitive actions – and you have the result of another level.
Simple niche testing instructions:
Decide on the product (what are you going to sell).
Formulate a proposal and start traffic.
Arrange a sale.
Fulfill the obligations.
After you have closed the chain, weigh the pros and cons, analyze the market response. Decide whether to pursue this niche or continue testing further. You need a niche where, with the least effort, you will get more money.
The history of 24-year-old Albina Mamonova about how you can test the most unexpected niches in a few years: from repairing iPhones to wholesale trade in honey, from supplies of sunflower oil to million profits on repairing computer equipment.