We deserve trust or how to properly present your product
To deserve trust means to inform your clients about your products and services and bring to understanding just such amount of information after which the client can say with confidence: “This is what the doctor prescribed”. So how to achieve this result?
Present your recommendations to the client and explain what benefits he gets by choosing a particular product. Show clearly, if possible, by demonstrating the satisfactory results of your products. It should support your words with evidence.
Provide enough information, but no more. Briefly tell about the product or service to convince the client of their quality. Try to find out: what kind of question worries the consumer, what is important for him and what fades into the background. Keep silent when to listen. The more you ask leading questions, the more useful answers you will receive from the buyer. It will help you with current sales and will be useful in the future.
Discussing the benefits and reasonably presenting them, you are likely to successfully avoid the issue of the high price of goods and services offered by your company. Add by argument in favor of the product after each fact about it. At the end of your discussion, ask your client: “So how are you?” Again, be prepared to clearly answer possible questions. Visibility is the basis of trust. And be sure to keep in mind that your enthusiasm for the proposed product, your confidence in quality – this is the best evidence that the product is as good as you say.
If your client is sure that he knows exactly what he needs, you can interest him with the words “did you know what …”. Thus, you will be able to attract the attention of the consumer in order to tell more about the benefits of the offered product or service. Incorrectly generated interest in the product may have a very bad effect on the presentation. It should be noted that consumers are not interested in what your product is, it is more important for them to know how it will satisfy their needs. Provide “food” for customer interest:
Ask questions to whet customer interest;
Demonstrate the product;
Avoid exaggerated claims about a product or service;
Do not make remarks about the product to which the customer will say that he is not interested;
Add interest by telling the story of how one of the buyers was already satisfied with the proposed product.
Try to be sincerely interested in your customers and products offered. No wonder they say: “We are interested in others when they are interested in us.”
