Targeting against context. What to choose in pursuit of sales?
Targeted advertising in the social network, it would seem, what could be more effective? Everybody knows everything and knows how. However, questions still remain: why are performance better than context…

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7 mistakes of the entrepreneur: who is to blame and what to do?
Why do some grow and others not? Why does small business remain small, and dreams of big business remain empty dreams? We have been observing entrepreneurs for many years and…

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Finance and their romances
Did you, as the owner (or owner) of a business, suddenly find out that “by tomorrow” you need to pay a large amount of money (hundreds or even thousands of…

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How business becomes like a bicycle
You may have come across a situation where business is conducted in the conditions of permanent loans and credits. This is such a bike: while you pedal - you go…

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What business will make a profit?
First of all, it should be emphasized that if you want to work only for yourself, not worrying about the need to act in favor of the authorities and strictly…

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What does a business work for and where is the main limitation of profit in retail?
Before we talk about what needs to be done to better manage retail inventory, let's agree on a common understanding of the purpose of any business. Not just retail, but…

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What pay salary
Typically, topics are prompted by a “crowd under the windows” crowd of potential and permanent customers. When the wind conveys something to my ears that is unanimously shouted out, I…

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