Robots for the sales department
Your sales funnel can be powerful. You have packed your site, pay targeting, directors and other marketers. But if the sales department works as a reference and merges customers -…

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What documents are needed to open a clothing store
Before opening a clothing store, in addition to questions about the location of the store, its range and advertising, entrepreneurs have a question: what documents are necessary to ensure the…

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Marketing in a falling market
The market has fallen many times. The crisis is not a new phenomenon. Every strong political upheaval in the last few hundred years, every war, a change of government and…

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said something to them

How business becomes like a bicycle

You may have come across a situation where business is conducted in the conditions of permanent loans and credits. This is such a bike: while you pedal – you go as soon as you release the pedals – you move by inertia for a while, but then you fall on your side.

I first encountered this situation in a distribution company where I was a director. Then we did not have enough money for the “turnover”. When we began to analyze our expenses, we saw that we spend their lion’s share: a) on the salaries of our employees and b) on the repayment of loans. And it turned out to be a heavy burden, because every month — take it out and put it — we have to pay people salaries, and also interest and a body on the loan. Continue reading

How not to lose the income
Money came, great! I noticed that I was writing everything about the crisis, and how to raise falling incomes. And I devote more time to these topics than in reality…

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How to come to the idea of a startup.
Screening To notice the ideas of a startup, you need to weed out two things: unattractiveness and unpleasant tasks. Most programmers, in order to start their own business, would just…

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How to make money in bankruptcy trading.
The protracted crisis in Russia leads many firms and organizations to collapse, as a result of which their property is put up for auction. But on the other hand, bidding…

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Marketing in a falling market
The market has fallen many times. The crisis is not a new phenomenon. Every strong political upheaval in the last few hundred years, every war, a change of government and…

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