Targeting against context. What to choose in pursuit of sales?
Targeted advertising in the social network, it would seem, what could be more effective? Everybody knows everything and knows how. However, questions still remain: why are performance better than context…

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How to raise the number of customers on the trading floor
Almost none of the owners of retail stores can build a competent sales funnel. The overwhelming majority have no introductory goods / services (which attract a new public) and one…

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Individual entrepreneurship vs. partnership
Novice entrepreneurs can choose: in partnership with someone or independently create an enterprise for them. Let's look at these two options for creating a business in comparison. When you start…

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colorful expression

How business becomes like a bicycle

You may have come across a situation where business is conducted in the conditions of permanent loans and credits. This is such a bike: while you pedal – you go as soon as you release the pedals – you move by inertia for a while, but then you fall on your side.

I first encountered this situation in a distribution company where I was a director. Then we did not have enough money for the “turnover”. When we began to analyze our expenses, we saw that we spend their lion’s share: a) on the salaries of our employees and b) on the repayment of loans. And it turned out to be a heavy burden, because every month — take it out and put it — we have to pay people salaries, and also interest and a body on the loan. Continue reading

Perspective business areas

By providing services to hundreds of businessmen, I made some observations as to where to direct the feet to the aspiring beginner businessman. Also, information on new areas of business can be useful to an investor who is lazy (or reluctantly) invests money in promising areas of small business – from the production of ravioli to real estate.

So where is the treasure buried? Continue reading

How to get a subsidy for the development of small business and whether to qualify for money from the state
If you are seriously interested in entrepreneurship and want to start your own business, you probably heard that you can get a subsidy for the development of small business.The decision…

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As a businessman to leave the operating system and not engage in micromanagement
The rules of how a businessman to stop doing stupid OSes, and to make a much more valuable contribution to the development of his business, have been known since 1951.…

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Head rude mistakes in low income conditions
Recently, a businessman can easily find an adviser on any issue. Each consultant proves that "his kung fu is the best." As a leader, you should be aware that counselors…

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How to make money in bankruptcy trading.
The protracted crisis in Russia leads many firms and organizations to collapse, as a result of which their property is put up for auction. But on the other hand, bidding…

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