Marketing in a falling market
The market has fallen many times. The crisis is not a new phenomenon. Every strong political upheaval in the last few hundred years, every war, a change of government and…

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How to open a charitable foundation
Charitable Foundation (BF) is an NPO, that is, a non-profit organization that is created to help children, the disabled, and others in need. It can be public and private. Today…

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How to protect a businessman from parasites and fraudsters
Times like that. Vague, heavy. Everyone wants your money. No offense. People can understand. It is hardly possible to forgive, but it is possible to understand. Forgiveness does not deserve…

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We deserve trust or how to properly present your product
To deserve trust means to inform your clients about your products and services and bring to understanding just such amount of information after which the client can say with confidence:…

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but at the same

How business becomes like a bicycle

You may have come across a situation where business is conducted in the conditions of permanent loans and credits. This is such a bike: while you pedal – you go as soon as you release the pedals – you move by inertia for a while, but then you fall on your side.

I first encountered this situation in a distribution company where I was a director. Then we did not have enough money for the “turnover”. When we began to analyze our expenses, we saw that we spend their lion’s share: a) on the salaries of our employees and b) on the repayment of loans. And it turned out to be a heavy burden, because every month — take it out and put it — we have to pay people salaries, and also interest and a body on the loan. Continue reading

Head rude mistakes in low income conditions
Recently, a businessman can easily find an adviser on any issue. Each consultant proves that "his kung fu is the best." As a leader, you should be aware that counselors…

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How to increase employee responsibility
The biggest and oldest problem for entrepreneurs, managers and business owners is irresponsible employees.A typical leader’s day looks like one another, like two drops of water, just like in the…

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