Marketing in a falling market
The market has fallen many times. The crisis is not a new phenomenon. Every strong political upheaval in the last few hundred years, every war, a change of government and…

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7 mistakes of the entrepreneur: who is to blame and what to do?
Why do some grow and others not? Why does small business remain small, and dreams of big business remain empty dreams? We have been observing entrepreneurs for many years and…

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How to be confident in the existence of a market for your business idea
Do you have a great business idea to create a completely new product or service? Moreover, you have no doubt that this is exactly what people need today? And what…

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How to raise capital for your startup
Entrepreneurship always involves taking considered risks, this is most obvious at the very beginning, when you are at the startup stage. By itself, entrepreneurship does not create a business and…

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As a businessman to leave the operating system and not engage in micromanagement

The rules of how a businessman to stop doing stupid OSes, and to make a much more valuable contribution to the development of his business, have been known since 1951. Then the first of the authors who wrote about management, which opened this topic, was L. Ron Hubbard. He formulated a series of laws of nature that underlie the management of the organization. This landmark publication was called “Management Essay”. Continue reading

How not to lose the income
Money came, great! I noticed that I was writing everything about the crisis, and how to raise falling incomes. And I devote more time to these topics than in reality…

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We deserve trust or how to properly present your product
To deserve trust means to inform your clients about your products and services and bring to understanding just such amount of information after which the client can say with confidence:…

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