Staff recruitment in the restaurant - chef
The kitchen is considered the heart of any restaurant or cafe. And a chef is a person who makes this heart beat faster. In Russia, before the revolution, if high-ranking…

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One exact action. Lever arm
Man of great effort We appreciate only what we get by great efforts - this is what the Swiss businessman and writer Rolf Dobelli tells in his book “The Territory…

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How to pay off debts
Financial Management Technology I am familiar with this topic too well. Closer than I would like. Fortunately, I got acquainted with the technology in time, which I set out below,…

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practice of my clients

What are you losing money on?

Promotion blunders
There are a few blunders in the promotion, which we invariably meet in almost the full set of almost every client who applied. People are so used to them that they consider these mistakes to be an absolutely correct system, the height of management genius – “after all, business giants have done that too.” As the owner of a small enterprise argues, this is a forwarding company, it is arranged in such and such a way, and it has such and such means of product promotion. So, if I do the same, I will have a chance to make more money. But perhaps what he wants to copy is not a successful action, but rather a source of problems. Continue reading

What are you losing money on?
Promotion blunders There are a few blunders in the promotion, which we invariably meet in almost the full set of almost every client who applied. People are so used to…

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Targeting against context. What to choose in pursuit of sales?
Targeted advertising in the social network, it would seem, what could be more effective? Everybody knows everything and knows how. However, questions still remain: why are performance better than context…

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Targeting against context. What to choose in pursuit of sales?
Targeted advertising in the social network, it would seem, what could be more effective? Everybody knows everything and knows how. However, questions still remain: why are performance better than context…

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How business becomes like a bicycle
You may have come across a situation where business is conducted in the conditions of permanent loans and credits. This is such a bike: while you pedal - you go…

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