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Marketing in a falling market
The market has fallen many times. The crisis is not a new phenomenon. Every strong political upheaval in the last few hundred years, every war, a change of government and other similar cataclysms cause a decline in a particular country. Continue reading
Targeting against context. What to choose in pursuit of sales?
Targeted advertising in the social network, it would seem, what could be more effective? Everybody knows everything and knows how. However, questions still remain: why are performance better than context for performance results, why do we need tests, what target format should we choose? Andrei Kudryashov, head of mobile and targeted advertising for Adventum, answers them at once. Continue reading
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