Be different or die
Over the past few years I have worked with hundreds of enterprises. I communicated with the owners, analyzed marketing weaknesses, helped me work through sales funnels. Almost every business owner sadly tells me about the difficulties of attracting new clients, about the mass of problems with staff, etc. etc. Continue reading
Targeting against context. What to choose in pursuit of sales?
Targeted advertising in the social network, it would seem, what could be more effective? Everybody knows everything and knows how. However, questions still remain: why are performance better than context for performance results, why do we need tests, what target format should we choose? Andrei Kudryashov, head of mobile and targeted advertising for Adventum, answers them at once. Continue reading
What pay salary
Typically, topics are prompted by a “crowd under the windows” crowd of potential and permanent customers. When the wind conveys something to my ears that is unanimously shouted out, I listen carefully. If it is not imagined, it means that fate dictates me another topic for an article. Continue reading
The best system of staff remuneration
In this article I want to talk about the best of my known wage systems. For many years I was an opponent of the salary system and advocated people being paid for piecework. Fixed payment affects employees like vodka on an alcoholic: always desirable and most destructive. Continue reading
How to increase employee responsibility
The biggest and oldest problem for entrepreneurs, managers and business owners is irresponsible employees.A typical leader’s day looks like one another, like two drops of water, just like in the movie “Groundhog Day”. Remember, first, the hero of the film, Phil Connors, was incredibly happy with what happened to him – he had fun, ate, drank, smoked, smoked and enjoyed life. Continue reading
