IDEAS FOR BUSINESS

Robots for the sales department
Your sales funnel can be powerful. You have packed your site, pay targeting, directors and other marketers. But if the sales department works as a reference and merges customers -…

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Marketing in a falling market
The market has fallen many times. The crisis is not a new phenomenon. Every strong political upheaval in the last few hundred years, every war, a change of government and…

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One exact action. Lever arm
Man of great effort We appreciate only what we get by great efforts - this is what the Swiss businessman and writer Rolf Dobelli tells in his book “The Territory…

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Leader in slavery in accounting

Some time ago, in an interview with one of the most educated accountants in Moscow, I heard an exact statement of the purpose of the accounting system (not accountants) in the form in which it exists in Russia. The wording was:

MISSING TAX INSPECTION, ANY VERIFIED, AND ALSO (SOMETIMES) MISSING THE COMPANY’S TOP MANAGEMENT, SHAREHOLDERS AND EMPLOYEES THOUGH THEIR THOUGH ALL OF HUMAN. Continue reading

Finance and their romances

Did you, as the owner (or owner) of a business, suddenly find out that “by tomorrow” you need to pay a large amount of money (hundreds or even thousands of dollars) to the budget – tax or even fines – simply because of an accounting error? Money that was completely legal could not pay, whether all “held” exactly and correctly.

In fairness, in order not to make the accountant “extreme”, tell me, was it ever that the accountant did not have the opportunity to carry out all the documents, because by someone else they were not executed on time or were made with errors? Continue reading

How business becomes like a bicycle

You may have come across a situation where business is conducted in the conditions of permanent loans and credits. This is such a bike: while you pedal – you go as soon as you release the pedals – you move by inertia for a while, but then you fall on your side.

I first encountered this situation in a distribution company where I was a director. Then we did not have enough money for the “turnover”. When we began to analyze our expenses, we saw that we spend their lion’s share: a) on the salaries of our employees and b) on the repayment of loans. And it turned out to be a heavy burden, because every month — take it out and put it — we have to pay people salaries, and also interest and a body on the loan. Continue reading

Break even

Crisis for business
Talking even with very advanced businessmen, do not tell them that a company with a professionally built structure is able to work so autonomously that the manager does not have any objective excuses for falling statistics. They will not understand you, as they are accustomed to excuses from others, and some of them themselves believed in these excuses. And touching on this topic, you can cause an emotional outburst on the topic “I am a victim of circumstances.” Continue reading

How to come to the idea of a startup.
Screening To notice the ideas of a startup, you need to weed out two things: unattractiveness and unpleasant tasks. Most programmers, in order to start their own business, would just…

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How to raise capital for your startup
Entrepreneurship always involves taking considered risks, this is most obvious at the very beginning, when you are at the startup stage. By itself, entrepreneurship does not create a business and…

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Currency fever
Fever - an excited state, fussy, restless activity, excessive haste. Exchange fever, gold rush (excitement, arousal associated with the extraction of gold or monetary, foreign exchange transactions).Panic is an extreme…

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Targeting against context. What to choose in pursuit of sales?
Targeted advertising in the social network, it would seem, what could be more effective? Everybody knows everything and knows how. However, questions still remain: why are performance better than context…

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