7 mistakes of the entrepreneur: who is to blame and what to do?
Why do some grow and others not? Why does small business remain small, and dreams of big business remain empty dreams? We have been observing entrepreneurs for many years and…

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How business becomes like a bicycle
You may have come across a situation where business is conducted in the conditions of permanent loans and credits. This is such a bike: while you pedal - you go…

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Leader in slavery in accounting
Some time ago, in an interview with one of the most educated accountants in Moscow, I heard an exact statement of the purpose of the accounting system (not accountants) in…

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Targeting against context. What to choose in pursuit of sales?
Targeted advertising in the social network, it would seem, what could be more effective? Everybody knows everything and knows how. However, questions still remain: why are performance better than context…

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Effective financial solutions

As a rule, in the field of finance, key decisions are made by the founders. Here each of them believes that he knows how to dispose of money and does not make mistakes. Nevertheless, when you ask them: “in which queue do you pay money to yourself?”, The answer almost always sounds: “at the last.” First, everything is for business, everything is for development, and only then … The main misunderstanding of the structure of financial planning lies in this answer! Continue reading

Be different or die
Over the past few years I have worked with hundreds of enterprises. I communicated with the owners, analyzed marketing weaknesses, helped me work through sales funnels. Almost every business owner…

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Targeting against context. What to choose in pursuit of sales?
Targeted advertising in the social network, it would seem, what could be more effective? Everybody knows everything and knows how. However, questions still remain: why are performance better than context…

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